What does M.C.F mean?
M.C.F means Modern Contemporary Fashion, and it also happens to be the initials of both my kids, my son Milan (3 1/2 years old) named after the city I love so dearly, and my daughter Mia (20 months old).
Can you describe M.C.F. Curated Boutique in a few words?
The concept of M.C.F Curated Boutique is to provide a carefully curated selection of bags, footwear, and accessories that have a contemporary aesthetic rarely seen on the Canadian market. We cater to women who love to be bold and unique, but still maintaining a feminine strength, sensuality, and exoticness.
What made you decide to open your own boutique?
I chose to open my own boutique because having visited Montreal a couple of times before moving here, I realized that there was a gap in the fashion industry. I wanted to offer the possibility of finding original and standout pieces without having to spend a fortune.
What makes M.C.F Curated Boutique different?
The strength of M.C.F Curated Boutique is grounded in each of the brands and designers that we represent, who each have a strong image and brand identity. In some cases, they can even be described as disruptive in their niche. Shopping with us is more of an experience, our clients literally fall in love with every piece and cannot seem to only choose one.
How do you choose each product?
For us, it's more about choosing the brands. Our process is thoughtful and exclusive, and we strive to create a family of brands and designers we strongly believe in, that embody unique aesthetics, innovation, creativity, passion, boldness, and uncommon flare to provide a real showcase for our customers. My desire is to create an oasis for trendy style seekers, who are unafraid to take risks and enjoy fashion!
Why is it important to buy local?
As the owner and founder, as well as being a black woman-owned business, I find this is a very good time - not easy but promising, for black women and women as a whole. Something positive is coming out of such a painful time - this pandemic, we’re finding our voices, passions, strengths, and coming together to elevate one another. It’s important to support small businesses and brands, in a time that impacts them greatly.
What are some of M.C.F Curated's projects for 2021?
The future is so exciting for M.C.F Curated. We are constantly looking to expand our selection of brands, both local and international, and open new locations. Our showroom is the only distributor of the brands available at our boutique in Canada, which allows us to offer them to other boutiques and retailers, stylists, and personalities who share our vision.