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Onella, an inspirational movement that celebrates smoke-free living, approached MURAL to create a piece that captures the attention of young people and raises awareness of the benefits of a smoke-free lifestyle.
The Rockland Centre is proud to support this initiative by offering Onella and MURAL a palisade near the food court, which has been transformed before your very eyes by the young artists selected!
The mural was created using a participatory approach. Five young artists were selected and given the chance to bring their own perspective to the theme. During 3 creative workshops, they imagined an inspiring mural that resonates with their generation, in a collective and immersive approach.
The young artists were mentored by Montreal multidisciplinary artist MonoSourcil. The mural was created before your very eyes during the week of February 24, 2025. The work was completed around March 1, 2025, and will be on display in the shopping centre for one year.
During this session, the teens exchanged ideas freely about their values, perceptions, and the messages they wanted to convey. These discussions helped shape a strong artistic direction aligned with Onella’s universe—a positive, free, and nature-connected vision.
Once the foundations were laid, the composition workshop allowed these ideas to take visual form. Participants explored different visual styles, selected meaningful symbols, and collaboratively designed a draft of the artwork.
Finally, the mural came to life during the coloring stage, the highlight of the project. The teens were invited to actively participate in the creation process, learning about artistic production techniques along the way.
Inspired by the workshops and drawings made with the young participants, the mural celebrates joy and the outdoors through moments of friendship, while paying tribute to natural environments and illustrating the well-being of a smoke-free life.
Onella is an inspirational movement that celebrates smoke-free living, so we can make the most of every moment and every encounter. Onella invites you to celebrate nature, inspiration, freedom, and connections. Themed vignettes feature an inspiring person who is building a 100% smoke-free life to inspire young people to do the same.
MURAL is a non-profit organization whose mission is to democratize urban art. Producer of the MURAL public art festival in Montreal, the organization presents mural art, musical performances, digital and technological installations and artworks, as well as various exhibitions. The organization also produces public artworks and special events year-round, in Montreal and throughout Quebec.
Behind the moniker MonoSourcil is Maxime Martel-Racicot, an artist who practises street art, painting, sculpture, installation and performance art. Her street art takes a cartoonish look at her vision of the individual in Western society. Her characters are robots, monsters or even humans, looking anxious, tense and sporting a single eyebrow.
Mural created by MonoSourcil (@monosourcilart)
With the participation of Adril Vega, Alessio Laccino, Alexie Thériault, Béatriz Murillo Radtke, Élodie Cyr, Julianne Loubier, Sophia Kolokolnikova, Victoria Nazar Romero et Yasmine Laksiri.
2305 Chem. Rockland
Montréal, QC H3P 3E9, Canada